When we examine the society in our country from a social perspective, we can analyze that the rural area is different, and when we make a comparison between the sectors, we can understand that the agricultural sector is difficult and the target audience in this sector is a mass that accepts and does not trust innovation too late. The most problematic issues faced by companies that want to come into contact with the rural area are not being able to get a place in the target audience, not providing product and service entry, not being able to match people and frequencies there, and therefore not being able to make a correct analysis before entering the market.
In addition to all these, this organization faces the label of having a bad temperament in the targeted society. One of the biggest mistakes made here is "Doing business without knowing and understanding the Agricultural Sector".
We, as Tabit, have been in contact with the rural sector and the sector experience we have given over the years with the project we have developed on the subject by detecting the bleeding wound in the sector, therefore, as a result of solving the sociology of the target audience, we have to create human resources for the agricultural sector stakeholders, companies that work and want to work with the agricultural sector. We planned to create a human power that knows the sector and social structure.
Thus, we determined that companies that become familiar with the agricultural sector will be more successful and we prepared a project to train "Leaders of Agriculture" to create an employment pool.